When Ruth Porat, Google's chief financial officer, addressed analysts on a conference call for the first time in July, she preached one thing: balance.
"A key focus is on the levers within our control to manage the pace of expenses while still ensuring and supporting our growth," she said at the time.
If only they knew the half of it. Balance was at the center of a bombshell announcementMonday, when the company created Alphabet, a holding company for Google's many businesses.